Constructing seamless online-with-offline ecosystem in the pursuit of simplifying and customising personal financial and wealth planning for every consumer.

RAF Holdings upholds a practical view in an ever-evolving world of financial planning, coupling highly competent advisory services with online tools to meet all needs optimally for both customers and practitioners.

Armed with this knowledge and the appropriate tools, RAF Holdings is adept at navigating the myriad available products within the region to complement the financial planning of a customer, depending on their life stage and risk appetite.

Our Brands

www.rayalliance.com
Established in 1999, RAY ALLIANCE Financial Advisers is a licensed independent financial planning firm that provides today’s advisers with the best tools available in the market to service their clients better.
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www.finally.sg
FinAlly.sg launched in 2017 with the aim of empowering consumers with the planning tools to create their own personalized financial planning strategy, be it for their retirement, education, protection, or for financial consulting if they require more assistance. All while offering up to 75% savings on agent commissions.
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MISSION & VISION

To be Asia’s leading online-with-offline personal financial ecosystem.

The Team

The Team
The team at RAF Holdings are experts in their fields, hailing from both financial planning and online platform backgrounds.
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Join Us

Join Us
If you’re keen on exploring opportunities for your IFA firm or interested in having your tech start-up join the RAF Holdings group, please enquire with us.
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